Moral Dimension: Toward a New Economics
Free Press, 1990 M06 15 - 314 pages
Author Bio Amitai Etzioni, University Professor at George Washington University and Visiting Professor at the Harvard Business School, 1987-89, is the author of numerous books, including The Active Society.
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BEYOND PLEASURE THE CASE
Substantive Differences Moral Not Equal Pleasure
Some Evidence People Act Unselfishly
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altruism analysis argue assume assumption basic behavior capsule changes cognitive collectivities concept conflict consumer context corporations costs decision-making decisions deliberations deontological DEONTOLOGICAL ETHICS discussion economic actors economic power effect efficient emotions encompassing Etzioni evidence example expected explain extent fact firms goals hence I&We ibid individuals instrumental rationality interventionist power investment less limited logical major maximize means ment merely mono-utility moral commitments moral values N/A factors neoclassical economic theory neoclassical economics neoclassical economists neoclassical paradigm neoclassicists nomic non-rational normative values normative-affective notion numerous oligopoly one's options organizations percent perfect competition person pleasure political power position preferences productive profit maximization profits Public Choice reason role rules seek self-interest significant social bonds society socio-economics specific structure suggest sumer tend term Thaler theory tion tive transaction costs transactions typically utilitarian utility Whigs