Transit Advertising Sales AgreementsTransportation Research Board, 2004 - 99 pages This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display. |
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20 media markets adver advertising contracts advertising displays advertising market advertising policy advertising revenues advertising sales contractor agencies in top Arbitron audit BART billboards bus advertisements bus shelters bus wraps Chicago Transit Authority CityLink co-promotions commercial advertising Connecticut Transit contract terms County CTTRANSIT CTTRANSIT reserves electronic signs exterior Federal Transit Administration forms of advertising GCRTA In-house staff in-tunnel advertisements installation issues large agencies large transit agencies MARTA media trades Metro Transit Milwaukee nontraditional forms Obie Media operating outdoor advertising paid advertising promote proposed advertisement PSAs rail cars rail stations reserves the right responsible Revenue Guarantee revenue share revenues from advertising ridership SamTrans Santa Cruz Metro sell advertising SEPTA space successful proposer TARC TARC's tising top 20 media transit agencies transit agency staff Transit Board Transit District Transit System Transportation Authority Transportation Research Board types of advertising vertising Viacom Outdoor video screens WMATA