Image Theory: Decision Making in Personal and Organizational ContextsWiley, 1990 - 254 pages An introduction to image theory, a new theory of how people make decisions. This theory assumes that decision makers pursue plans in the attempt to achieve goals and that most decisions are made in an attempt to "do what is right" rather than in an attempt to maximize. |
Contents
THE IMAGES | 16 |
FRAMING AND DELIBERATION | 50 |
THE COMPATIBILITY TEST | 71 |
Copyright | |
7 other sections not shown
Common terms and phrases
achieve action adopted aided-analytic alternative analysis analytic strategies assessments attainment audit Beach and Mitchell behavior candidate plan Chapter characteristics choice client cognitive coin flipping compatibility test context correct decision course criteria Cuba Cuban Missile Crisis decision analysis decision environment decision maker decision problem decision process decision strategies decision theory deck defined described discussion effort equation 4.1 evaluation examined example executives expected value strategy experiment experimental feedback firm firm's forecasts frame function gambles goals and plans image theory implementation intuition involves Kahneman knowledge means mental model missiles monitoring negative organization organizational outcomes participants post-screening information potential pre-screening information present profitability test progress decisions question rated rejection threshold relevant require satisficing screening sequence servomechanisms similar simulation statements status quo strategic image subjective expected utility subjective probabilities tactics task things Thorngate thoroughness and frequency trajectory image Turing test Tversky variables violations weighted