Corporate Social Investing: The Breakthrough Strategy for Giving and Getting Corporate ContributionsBerrett-Koehler Publishers, 1998 M09 10 - 236 pages Corporate philanthropy is on its way out. A new concept called "corporate social investing"-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources for schools, colleges, cultural organizations, civic groups, and other important charities. Weeden's breakthrough plan, based on his innovative concept of corporate social investing, has the potential to dramatically change the way businesses and nonprofits interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalizing the essential services nonprofits provide. |
Contents
Corporate Social Investing | 24 |
Step 3 Which Nonprofits QualifyAnd | 46 |
Step 5 The CEO Endorsement | 65 |
Step 6 The Annual Social Involvement Report | 81 |
Step 7 Committing to the Corporate Social | 115 |
Step 8 When Social Investing Should | 184 |
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Corporate Social Investing: The Breakthrough Strategy for Giving and Getting ... Curt Weeden No preview available - 1998 |
Common terms and phrases
3.5 percent activities American Express annual Ben Cohen benefits Berkshire Hathaway budget business value cash cause-related marketing Chapter charitable deduction charitable giving commitments company's social investment conditional grants Conference Board corporate contributions corporate giving corporate philanthropy corporate responsibility corporate social investing corporation's cost customers dollars donations employee-focused example Exhibit expenses Foundation funding gifts going high-impact grants important Johnson & Johnson kind LBIs Leveraged Business Investments look manufacturing membership ment million ness nonprofit organizations organiza paid pany Paul Newman payments philan porate social investing pretax earnings pretax profits private sector projects public relations retail shareholder resolutions shareholders social investment manager social investment model social investment plan social investment program social investment total social responsibility spending sponsor sponsorship statement Step strategic tax deduction ten-step plan There's tions Tom's of Maine volunteerism