Chicago Dust Goggles Made in (2) sizes (4) styles: No. 24 Leather frame, clear lenses, dozen.... .$1.20 to you at the above prices. Order of your Jobber. Manufactured by 130 So. Clinton Street CHICAGO EYE SHIELD COMPANY CHICAGO, ILL. E UTILIZATION OF OPPORTUNITY THE KEY TO SUCCESS. VERY progressive business man recognizes that one of the fundamental principles of business is advertising, and that no successful business can be built without advertising of some kind; and the better the advertising, the greater the results, and the sooner produced. Experience has shown us that the majority of druggists have overlooked one of the most favorable means of efficient and economical advertising that it is possible for them to adopt, and the one most capable of producing great and lasting results; and by this, we mean advertising by proper store equipment. Many druggists, when approached by us with the statement that we can readily double their business, express doubt as to our ability to do so, and that others have been brought to a higher plane of business endeavor through our efforts, does not convince them. They seem to think, for some reason, that their case is always an exception. The trouble lies in the fact that they are working at a disadvantage which they themselves are unable to see. Contiguity to their own business has more often tended to narrow than to broaden their vision. The very nature of their business, consisting of thousands of nickel sales, has confirmed their belief in the truth of this narrow vision and thereby prejudiced them against their best interests and that broader view to which we are trying to convert them. Therefore, our proposition of better advertising to help druggists make more money than they are now making, because we can do better advertising for them than they have ever had done before, is a perfectly plain one. We can do this because twenty-five years of experience and concentrated study of advertising problems, as related to the retail druggist, has especially fitted us for this work. We have long realized that effective advertising by means of equipment, did not come within the scope of the skilled cabinet-maker, unless directed by a master craftsman of the greater art of advertising. So, then, it is our study of equipment from an advertising point of view, which makes our service most profitable to you. We bring to bear on your problems a ripened experience gained by business relations with some of the keenest minds and most able men that the drug world has known in twenty-five years. We are both store-fitters and business-builders, and we are positive that we can double most any druggist's business within a period of not more than two and a half years, and unless we are certain that we can do this, it is our purpose to refuse to accept the order. Therefore, with our equipment and with advice and suggestions as to other forms of advertising, we make it possible for you to utilize to the full all your opportunities, and make your investment pay you tremendous dividends. Thus, we are in a position to be invaluable to you. We have done this for thousands of druggists, and submit, as evidence of our ability in this direction, the results we have obtained for them. C. H. BANGS DRUGGISTS FIXTURE FIXTURE CO. 101 Tremont St. BOSTON, MASS. Two great sources of satisfaction in selling "The Candy That Brown Makes." 1. Your profit-a good one; practically 100%. 2. The quality of the candies-satisfaction—every box sells two more. Texas Girl Chocolates Embossed box in 5 colors-each chocolate double wrapped, first in wax paper, then in purple and gold foil-it keeps them fresh. The centers of these chocolates are of pure crushed fruits in a rich, flowing cream, dipped in the very highest grade of chocolate coating. A complete assortment of flavors in each package-Apricot, Lemon, Orange, Pineapple, Strawberry, Cherry, Almond Enrobed, Maple, Pecan Enrobed. Brown's Famous Varsity Chocolates Embossed box in two colors-packed in 1 lb. boxes only. First wrapped in waxed paper -then in gold and silver foil, thus insuring their reaching the consumer as fresh as the day they were made. A complete assortment of the following pure crushed fruit flavors in each package-Apricot, Lemon, Orange, Pineapple, Strawberry, Cherry, Pecan Enrobed, Maple. Note That pennants, hangers, posters, inserts and window trims advertising the two brands included in each shipment. Private Brand We can get out for you on short notice a high grade line of candies put up under your own name or private brand. The quality in every way equal to our own brand. Do not overlook this opportunity for some good self advertising. Write for Our Special Price List On Candies And information and prices covering our soda fountain requisites for hot wheather drinks. "Brown" Cor. Jefferson & Caruth Sts., |