In the Plex: How Google Thinks, Works, and Shapes Our LivesSimon and Schuster, 2011 M04 12 - 461 pages Updated with a new afterword, the inside story behind one of the most successful and admired technology companies of our time. Granted unprecedented access, Steven Levy takes readers inside the Googleplex, the company’s headquarters, to show how Google works. The key to Google’s success in all its businesses, Levy reveals, is its engineering mindset and embrace of such Internet values as speed, openness, experimentation, and risk-taking. But these values have not saved Google from missteps and pitfalls as it, like other tech companies, grows exponentially and comes under increasing public scrutiny. Can Google continue to compete and not be evil? “The most interesting book ever written about Google.” —The Washington Post |
Contents
| 1 | |
Cracking the Code on Internet Profits | 69 |
How Google Built Its Culture | 121 |
Building Data Centers That Hold Everything Ever Written | 167 |
The Google Phone Company and the Google TV Company | 213 |
Googles Moral Dilemma in China | 267 |
Is Whats Good for Google Good for Governmentor the Public? | 315 |
Epilogue Chasing Taillights | 369 |
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AdSense advertising AdWords algorithms Android asked auction Baidu became blog browser Buchheit building called Chan China Chinese company’s competitors corporate data centers didn’t Doerr DoubleClick employees Eric Schmidt executives Facebook founders Gmail going Google China Google search Google’s Googleplex hired Hölzle huge idea Internet interview iPhone Kai-Fu Lee Kamangar keywords Larry and Sergey Larry Page later launch look machine Marissa Mayer McLaughlin Microsoft million months Mountain View Obama OKRs operating Orkut Page’s PageRank percent problem product manager query Rubin says scanning search engine search results Sergey Brin servers Singhal someone Stanford start-up talk there’s things thought tion told took Urs Hölzle users wanted What’s Wojcicki Yahoo York YouTube