Brand Equity & Advertising: Advertising's Role in Building Strong Brands

Front Cover
David A. Aaker, Alexander L. Biel
Lawrence Erlbaum Associates, 1993 - 380 pages

Bibliographic information

TitleBrand Equity & Advertising: Advertising's Role in Building Strong Brands
Advertising and consumer psychology
EditorsDavid A. Aaker, Alexander L. Biel
PublisherLawrence Erlbaum Associates, 1993
Length380 pages
  
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