The Consumer-buyer and the MarketJ. Wiley & Sons, Incorporated, 1938 - 596 pages |
Contents
CHAPTER | 3 |
HOW THE MARKET SITUATION MAY MAKE BUYING DIFFICULT | 14 |
BUYING HABITS AND MOTIVES OF CONSUMERS | 35 |
Copyright | |
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72nd Congress 74th Congress advertising Agricultural amount approximately associations automobiles Better Business Bureau bought brands buying carried Census of Business cent central market chain stores Chapter charge cities clothing commodities companies competition consumer-buyers Cooperative cost dealers demand Department of Commerce department stores desire determine dollars Economics efficient Elyria expenses factors families Federal Trade Commission finance Food and Drug frequently fruits and vegetables functions grades groceries growers important income increase independent instalment credit interest jobbers kinds labels laws less loan mail-order houses manufacturers market agencies Marketing rev meat ment merchandise merchants method middlemen million offered operating organizations packages paid practices problems profits purchase qualities quantities resale price maintenance retail stores salespersons secure sellers selling sold standards sumers THEODORE N tion transportation types United States Department usually wholesale wool York