The Consumer-buyer and the MarketJ. Wiley & Sons, Incorporated, 1938 - 596 pages |
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Page 107
Jessie Vee Coles. CHAPTER VIII METHODS OF MARKETING FACTORS DETERMINING METHODS OF MARKETING The method by which a commodity or group of commodities is mar- keted is determined in the long run by ... Factors Determining Methods of Marketing.
Jessie Vee Coles. CHAPTER VIII METHODS OF MARKETING FACTORS DETERMINING METHODS OF MARKETING The method by which a commodity or group of commodities is mar- keted is determined in the long run by ... Factors Determining Methods of Marketing.
Page 139
... factors , such as large - scale marketing , improved trans- portation , more efficient management , and keen competition between middlemen , have operated to decrease costs of marketing . However , other factors responsible for an ...
... factors , such as large - scale marketing , improved trans- portation , more efficient management , and keen competition between middlemen , have operated to decrease costs of marketing . However , other factors responsible for an ...
Page 359
... factors , of course , need to be considered , including the money available for purchase and the lack of certainty that the fashion will be generally accepted and will remain in fashion for a period of time . There is always the ...
... factors , of course , need to be considered , including the money available for purchase and the lack of certainty that the fashion will be generally accepted and will remain in fashion for a period of time . There is always the ...
Contents
CHAPTER | 3 |
HOW THE MARKET SITUATION MAY MAKE BUYING DIFFICULT | 14 |
BUYING HABITS AND MOTIVES OF CONSUMERS | 35 |
Copyright | |
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72nd Congress 74th Congress advertising Agricultural amount approximately associations automobiles Better Business Bureau bought brands buying carried Census of Business cent central market chain stores Chapter charge cities clothing commodities companies competition consumer-buyers Cooperative cost dealers demand Department of Commerce department stores desire determine dollars Economics efficient Elyria expenses factors families Federal Trade Commission finance Food and Drug frequently fruits and vegetables functions grades groceries growers important income increase independent instalment credit interest jobbers kinds labels laws less loan mail-order houses manufacturers market agencies Marketing rev meat ment merchandise merchants method middlemen million offered operating organizations packages paid practices problems profits purchase qualities quantities resale price maintenance retail stores salespersons secure sellers selling sold standards sumers THEODORE N tion transportation types United States Department usually wholesale wool York