The prescription referred to by Mr. Irion undoubtedly intended to call for the amorphous aconitine. Granting that the whole half-ounce of the mixture

was used in twelve hours, this would give the patient 48-134 grain of aconitine, which you will note is well within the safety limit for the amorphous article. I am fully in accord with Mr. Irion, however, that it is a very careless way of handling potent drugs.

Speaking personally, I would want to know the idiosyncrasies of my patient before I should feel easy over prescribing the 8 grains of codeine sulphate also directed in the prescription.

Urbana, Ohio..

L. THOMPSON CLASON, M.D.

SUMMER DISPLAYS IN WINDOWS.

To the Editors:

Occasionally we see various patent medicines displayed in front windows of drug stores, subject to the bright light of the hot sun. Such a practice is as annoying as anything can be to an old experienced druggist.

It is a wonder that proprietors of patent medicines do not forbid such use of their products, for the goods often spoil even in a few days. I have seen various bitters, syrups, and compound mixtures so changed by this process that people have refused to take them and have thought them poisonous. I have observed baby

medicines to become so soured that the effect has been to cause sickness rather than produce a cure. Mineral waters become so flattened that they are unfit to drink. Anything containing chlorides is especially attacked. But by all means the most foolish thing to do is to put perfumes in the window. It is simply ruinous. In windows where the direct rays of the sun are felt, only empty cartons themselves should be exhibited to represent the supposed fluids inside. Of course there are many articles in the drug stock, especially certain sundries and the like, which are not affected by the sunlight.

But all perishable goods should be kept out of the windows, and the stock will be better for it. Even cartons are faded by the sun and soon look as though they had been kept for years in the store. Through laziness clerks often put a few bottles in the window rather than go to the trouble and time of desigining and carrying out a novel display of some kind. Do not let them do it. AN OLD DRUGGIST.

HOW MUCH RENT OUGHT HE TO PAY?

To the Editors:

Will you please inform me in the July BULLETIN how much rent, in your opinion, a druggist can afford to pay who does a business of about $12,000 a year in a town having a population of 5000? We will say that and fuel $125, taxes and insurance $125, and freight his clerk hire is $1300 a year, his own salary $800, light and incidentals $200. About $2000 of the yearly business is in paints and oils. There is no soda fountain. MICHIGAN.

[NOTE BY THE EDITORS.—Readers of the very interesting letter contributed to this department last month by Charles R. Sherman, the well known and successful druggist of Omaha, may perhaps have noted the statement that his rent had never yet exceeded 5 per cent of his gross receipts. We should say that it ought to range between 4 and 5 per cent. At this rate a rental of $480 a year, or $40 a month, would be a moderate one in your case, while a rental of $600 a year, or $50 a month, and representing 5 per cent of your sales, ought to be considered about the limit.

We should like to hear from other readers on this point.]

To the Editors:

HOODOO IN WARTS.

Seeing your reply in the June number of the BULLETIN (page 262) to "P. H. D." about removing warts, brings to mind one of my boyish experiences along that line. I was "fotched up in the country," and one day was helping my father butcher a beef. I had been troubled with a seed wart in the fleshy part of the palm of my hand, and he said to me: "Cut off a piece

of that beef, rub it over that wart, go hide it under the fence, and the wart will go away."

I did as directed, not having enough faith in the remedy to think of the circumstance for several weeks after, and when one day it came to my mind I looked for the wart and it was gone.

You used the wrong remedy, you see. Green cheese won't work like fresh meat. I want P.H.D. to try my remedy and report. The darkey's theory of my cure is that "de next pusson who clome over dat fence got de wart," but as I never heard of any one having it my conscience has rested easy on that score.

Chicago, Ill.

Camp Point Ill.

BUSINESS HINTS.

A Soda Menu.

Frank D. Kriebs, of Beresford, South Dakota, writes as follows regarding the accompanying soda menu: "I got out the enclosed folder for our fountain, distributed it freely, and find that it is proving to be such a good thing that I thought I would send you one for the benefit of the BULLETIN readers. I am greatly interested in the department of 'Business Hints,' and frequently appropriate suggestions on advertising with good success."

The menu is 7 by 81⁄2 inches in size, and the two inside pages are shown in our reproduction. It is printed in blue ink

ally signed in each case, and mailed under two-cent postage. Here is a recent specimen :

DEAR DOCTOR :

We have previously tried to impress on the physicians of the city our willingness and ability to coöperate with them for perfect service in treating and caring for the sick. We desire at this time to call your attention to our distilled water. We have spent money and pains to install a modern water still merely for the purpose of meeting the U. N. P. requirements.

What does the Pharmacopoeia require? That water must be distilled through block tin or glass in order that no possible metallic solution be obtained (block tin and glass, of course, are nearer absolute insolubility than other substances); that the first 10 per cent of the distillate be collected and thrown away in order to get rid absolutely of possible gases coming from the water; that the next 80 per cent be collected and saved, as the U. S. P. pro duct; and that the last 10 per cent be thrown away, since there might be possible sediment and concentration of impurities. These requirements can't be met in water bought at ice plants and made in stills of leaden and iron pipes. Such water responds to tests for iron and lead and contains coal gas and other impurities.

Our water is a fair example of our general aspiration in favor of purity. For the convenience of our physician friends this water is free. To their patients, a charge is made of five pints for 10 cents, or 15 cents per gallon. You can't afford to get your normal saline solutions, cocaine solutions, and other solutions made where distilled water is not employed. Think of using an injection made of water containing lead, iron and other impurities! Eye washes, too, especially need distilled water.

All prescriptions entrusted to us have the strictest personal attention, and our reputation for accuracy, safe-guarding against overdosage and incom. patibilities, is as deserving as our insistence upon purity.

Call and see us. Make our store your headquarters and inspect our prescription department at your will.

Respectfully and faithfully yours,

WHORTON SONS DRUG COMPANY,

Per

Cherry Plasopple Strawberry Chocolate

Persian Sherbet

Bromo Phosphate

on an expensive quality of light-blue paper. The front cover contains simply the following: "Soda Fountain Menu-Krieb's Pharmacy, corner Main and Third Streets," this matter being nicely displayed. The rear cover bears the following text:

REASONS WHY YOU SHOULD BUY YOUR SODA HERE.

1. We make our own Rock Candy Syrup. We know it is pure-that it contains no glucose.

2. We use the finest Genuine Fruit Juices in making our syrups. No essences, oils or extracts used-THAT IS THE REASON YOU GET THE FRUIT FLAVOR HERE!

8. We pay the highest price for our Ice Cream. We get the best-and it is ALL CREAM ICE CREAM.

4. We keep our Soda Water Ice Cold at all times; this insures you a cold drink.

5. We keep our fountain, glasses, and utensils clean and in the highest sanitary condition. We never use the same glass twice without washing, drying, and polishing it.

6. Our service is excelled by none.

A number of other BULLETIN readers have adopted the practice of sending out soda menus with success. It seems to be a good way to popularize the fountain and to increase the demand for fancy drinks.

A Letter to Physicians.

The Whorton Sons Drug Co., of Gadsden, Alabama, believe in keeping the physicians in line. They very often send the physicians of the town an imitation typewritten letter, person

Exploiting Beef, Iron, and Wine.

The following advertisement is clipped from "The Modern Druggist," the drug-store paper published by George F. Lee, of Middletown, Delaware:

LEE'S

Beef Iron

AND

Wine

This admirable preparation, so successfully used during the last ten years, has now become almost a necessity to that class of patients requiring a mild but effective tonic. It com. bines the virtues of Fresh Beef, a sound quality of Sherry Wine and a Citrate of Iron, which strengthens but does not constipate. It is of great value in convalescence, waisting Diseases, Dyspepsia, Alcoholism, Loss of Appetite, Nervous Debil. ity and General Prostration.

GEO. F. LEE, Pharmacist MIDDLETOWN, DEL.

A Soda Ad.

E. B. Heimstreet, of Janesville, Wisconsin, has recently established himself in a new pharmacy and is doing some aggressive advertising. The accompanying display ad. was recently inserted in all of the local papers. The idea isn't so bad, but it

A MONTH

of

SUNDA ES

You have read our soda wat er limerick?

For the best two. or four-line limerick, sent to us on our soda water, we will give

25 glasses of soda one day,

or

One glass of soda for 25 days,

or

12 sundaes on one day,

or

1 sundae for 12 days.

Send poem to Heimstreet's
Drugstore.

HEIMSTREETS
PARK
PHARMACY

strikes us that the display is open to considerable improvement. In connection with one ad., Mr. Heimstreet induced the editor to give the following reading notice:

Have you visited the Park Pharmacy yet? If not, you have missed it, as it is going to be the headquarters this season for those who relish a really good glass of soda. The soda department is in the south store, where there are numbers of tables and cozy corners, and to see them once will make you a regular customer. A great advantage is that there is so much room there is no crowding, and you can sit and visit as long as you wish. It is not only the delicate flavors but the way Heimstreet's clerks serve them that make the drinks so delicious. Delicate Haviland china and fine glass help to make the Park Pharmacy the soda center of the city.

Drink water and get typhoid fever. Drink milk and get tuberculosis. Drink whiskey and get the jim-jams. Eat soup and get Bright's disease. Eat meat and encourage apoplexy. Eat oysters and acquire toxemia. Eat vegetables and weaken the system. Eat dessert and take to paresis. Smoke cigarettes and die early. Smoke cigars and get catarrh. Drink coffee and obtain nervous prostration. Drink wine and get the gout. In order to be entirely healthy one should eat nothing, drink nothing, and smoke nothing; but if you must do these things, you should see that the mouth and teeth are kept in the best of condition. Thoroughly sterilized and antisepticized. Dental authorities acknowledge that a dentifrice containing Eucalyptol, Thymol, Myrrh, and Wintergreen, which are included in the formula for Teaberry Antiseptic Tooth Wash, is the most effectual means of sterilizing and destroying germ life in the mouth. Teaberry Tooth Wash corrects acidity, sweetens and purifies the breath, and stimulates the entire mucous membrane of the mouth, thereby preventing discoloration and decay of the teeth. It contains no acid or anything

injurious. Its daily use will surprise you. The Pierson Pharmacy, Main Street, Hornellsville, New York, are the sole manufacturers and distributors of this scientific and perfect dentifrice. A large sprinkle-top bottle for twenty-five cents.

This was used as a package or envelope slip.

A Honolulu Advertiser.

We have received a useful specimen of advertising matter from the Honolulu Drug Co. of Honolulu in the Hawaiian Islands. It is a steamer time-card, and contains also the Honolulu fire alarm signals. It is a neat little eight-page booklet, calculated to fit nicely in the vest pocket and be preserved for its intrinsic value. Two of the eight pages are devoted to concise and well-worded references to specialties of the Honolulu Drug Co.

An August Stationery Sale.—

A. D. Lemmon, Guthrie Center, Iowa, is an energetic advertiser whom we have had occasion to mention several times in this department. Mr. Lemmon is located in the heart and

center of the territory tilled to the utmost by the Chicago mailorder houses, and he finds it necessary to fight them to the last ditch in every conceivable manner. His methods of doing this