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" ... fails to reveal facts material in the light of such representations or material with respect to consequences which may result from the use of the article to which the labeling relates... "
Compilation of Selected Acts Within the Jurisdiction of the Committee on ... - Page 158
by United States - 1995 - 384 pages
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Circular of the Bureau of Standards, Issue 501

United States. National Bureau of Standards - 1951 - 1202 pages
...advertisement be alleged to be false because it is misleading, then, in determining whether the labeling or nd * @ 9. or sound, or any combination thereof, but also the extent to which the labeling or advertisement fails...
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Annual Report of the Federal Trade Commission

United States. Federal Trade Commission - 1957 - 1564 pages
...dissemination of such advertisement. SEC. 15. For the purposes of sections 12, 13, and 14 — (a) (1) The term "false advertisement" means an advertisement,...respect; and In determining whether any advertisement la misleading, there shall be taken into account (among other things) not only representations made...
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Consumers' Guide, Volume 5

1939 - 460 pages
..."false advertising?" Definitions are many and varied. The Wheeler-Lea Act sets up a definition: "(a) The term 'false advertisement' means an advertisement,...suggested by statement, word, design, device, sound, f>t any combination thereof, but also the extent to which the advertisement fails to reveal facts material...
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Annual Report of the Federal Trade Commission

United States. Federal Trade Commission - 1938 - 942 pages
...the dissemination of such advertisement. SEC. 15. For the purposes of sections 12, 13, and 14 — (a) The term "false advertisement'' means an advertisement,...in a material respect; and in determining whether nny advertisement is misleading, there shall be taken into account (among other things) not only representations...
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Federal Seed Act: Hearing Before a Subcommittee of ..., 75-3 on H.R. 8288 ...

United States. Congress. House. Committee on Agriculture - 1938 - 106 pages
...any seed, and includes invoices. (b) In determining whether any advertisement or labeling is false, there shall be taken into account (among other things) not only representations made or suggested by any statement, word, design, device, sound, or any combination thereof but also the extent to which...
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To Prohibit the Advertising of Alcoholic Beverages by Radio: Hearings Before ...

United States. U.S. Congress. Senate. Committee on interstate commerce - 1939 - 70 pages
...Commission Act, as amended in 1938, defines "false advertising" as follows in title 15, section 55 (a): The term "false advertisement" means an advertisement,...representations made or suggested by statement, word, design, dsvice, sound, or any combination thereof, but also the extent to which the advertisement fails to...
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Statutes and Decisions Pertaining to the Federal Trade Commission, Volume 2

United States. Federal Trade Commission - 1939 - 756 pages
...DEFINED. (52 Stat. 116; 15 USCA, sec. 55.) SEC. 15. For the purposes of sections 12, 13, and 14 — (a) The term "false advertisement" means an advertisement,...whether any advertisement is misleading, there shall l>e taken into account (among other things) not only representations made or suggested by statement,...
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Investigation of Concentration of Economic Power: Monograph

United States. Congress. House. Temporary National Economic Committee - 1941 - 516 pages
...it is provided in this act, in determining whether an advertisement is misleading, that there should be taken into account (among other things) not only...also the extent to which the advertisement fails to revea.] facts material in the light of such representations or material with respect to the consequences...
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Comparative Law Series, Volume 2

1939 - 720 pages
...is misleading, there shall be taven Into account (among other things) not only representations mde or suggested by statement, word, design, device, sound,...thereof, but also the extent to which the advertisement falls to reveal facts material In the llEht of such representations or material with respect to consequences...
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Comparative Law Series, Volume 1

1938 - 626 pages
...material respect. In determining whether any advertisement is misleading there shall be taken into account not only representations made or suggested by statement,...device, sound, or any combination thereof, but also the failure to reveal material facts. The Act defines the terms "food", "drug", "device", and "cosmetic."...
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