Brand Equity & Advertising: Advertising's Role in Building Strong Brands : 10th Annual Advertising and Consumer Psychology Conference : Papers

Front Cover
L. Erlbaum Associates, 1993

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands
David A. Aaker,Alexander L. Biel
Limited preview - 2013
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
David A. Aaker,Alexander L. Biel
Limited preview - 2013
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
David A. Aaker,Alexander L. Biel
Snippet view - 1993
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Bibliographic information

TitleBrand Equity & Advertising: Advertising's Role in Building Strong Brands : 10th Annual Advertising and Consumer Psychology Conference : Papers
ContributorsDavid A. Aaker, Alexander L. Biel, American Psychological Association. Division of Consumer Psychology
PublisherL. Erlbaum Associates, 1993
ISBN0805812830, 9780805812831
  
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