App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want"O'Reilly Media, Inc.", 2010 M08 31 - 352 pages How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
|
Contents
1 | |
3 | |
15 | |
17 | |
Finding Your Inner App | 51 |
From Idea to Concept | 85 |
Development | 115 |
For Hire Identifying Help | 117 |
Launch | 205 |
Preparing for the App Store Submission | 207 |
Building Your Marketing Crescendo | 231 |
Measuring Success and | 281 |
When Mobile Is No Longer the Exception | 313 |
Tips and Tools | 315 |
Tips and Tools | 317 |
327 | |
Other editions - View all
App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want Ken Yarmosh No preview available - 2010 |