Optometric Practice ManagementElsevier Health Sciences, 2002 M09 27 - 384 pages While the business aspect of an optometrist's practice may come second to patient care, optometrists today are faced with greater competition for new patients and income. This updated guide shows readers how to work smarter through effective practice management to offset reduced earnings due to fixed reimbursements of managed care and competition from 1-800 contact lens companies and chains selling discount frames and lenses. Drawing on over 40 years of experience, the author presents practical strategies for addressing the problems of day-to-day practice, and explains how to develop business and marketing plans without detracting from the optometrist's professional image. This edition features an increased focus on how to work with partners (including how to exit gracefully from a partnership), how to start a part-time practice, and how to be creative in practice.
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Contents
Optometry in the 21st Century | 1 |
Location Location Location | 11 |
Your Office for the Future Today | 15 |
So You Want to Start a PartTime Office | 31 |
How to Hire and Train | 39 |
A Major Reason for Success or Lack of It | 61 |
What the Consumer Is Saying | 81 |
Harnessing Eyewear Materials | 89 |
Part I | 195 |
Part II | 213 |
How to Evaluate the Price of an Optometric Practice for Sale or Partnership | 229 |
A Partnership Agreement That Works | 251 |
CoManagement Insurance and Leasing versus Buying | 269 |
Potpourri of Practice Management Ideas | 277 |
Appendix Contents | 317 |
Basic Office Policy Manual | 319 |
Practice Management and Specialties | 101 |
Practice Management and Unmet Needs | 115 |
Optimum Weapon for Private Practice | 131 |
Recalling Patients Successfully | 149 |
Communications Beyond Newsletters and Recalling | 165 |
Management of ThirdParty Vision and Eye Care | 187 |
Common terms and phrases
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