The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Wiley, 2007 M06 30 - 368 pages
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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This book is extra ordinary books those who are in looking for a career in copy writing job .as we know copy writing is an art that how we can use words tactfully. In recent period web marketing is very important one.so
I only gave Joe's book one star, because sadly my copy is missing Appendix E. I know you're thinking that I must have bought a crappy second hand one missing pages, but you're dead wrong.This is a brand new copy from Amazon.ca, and while I believe that everybody in copywriting should read this book, you are much better off getting a copy of his early version "Advertising Secrets Of The Written Word" which actually has Appendix E in full. It's the exact same book anyway. But maybe you're wondering... Why is Appendix E so important? Well, it has every ad referenced in the entire book! Yes, the new version references Appendix E too, but when you turn to it, there's nothing there. It ends at Appendix D. Sad, very sad, and frustrating. Joe, I love your work, and your wisdom continues to guide me, but I can't for the life of me recommend a book that's half missing when people can find a digital version of your old book online for free with a simple search on Google. I don't know who messed up here, but dude, this totally blows. Anyway, for anybody reading this... If you haven't read this book yet, then get a copy of "Advertising Secrets Of The Written Word", it's the same book, out of print, but with Appendix E attached. Joe is one of the good guys. Your friend, Courtney -->P.S. Ignore any idiot who says this is "Direct Response so it doesn't apply to copywriting in agencies". These are obviously people who don't have a clue what they're doing. People who make a living by ripping businesses off and never measuring their results. I'm sorry man, but if you aren't going to measure results in cold hard cash then your opinion doesn't matter one iota