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The "big idea" of the book itself is: be genuine and love, and you will succeed and fulfill in business.
You may think what's to write about for this seemingly abstract and common sense topic. But this book impressed me: it is fun to read, concise, full of practical examples, instructions, and spirits. It's not trying to put the big idea in you. Instead, it's like a nice chat with a friend and getting warmed up by his hearty stories.
I love this book also because it promotes reading. Too many think they're too busy to read nowadays, especially with internet and Tivo around. Books are still the bread of knowledge and set up a "my reading place" routine for them!
After almost 10 years, nothing seems obsolete from this book. Kudos!
Review: Love Is the Killer App: How to Win Business and Influence FriendsUser Review - Heather Geisler - Goodreads
Great book on why we should not have agendas - share what you know, who you know and show love! Sounds out there but really works - this guy worked for Mark Cuban - great insight! Read full review