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The "big idea" of the book itself is: be genuine and love, and you will succeed and fulfill in business.
You may think what's to write about for this seemingly abstract and common sense topic. But
this book impressed me: it is fun to read, concise, full of practical examples, instructions, and spirits. It's not trying to put the big idea in you. Instead, it's like a nice chat with a friend and getting warmed up by his hearty stories.
I love this book also because it promotes reading. Too many think they're too busy to read nowadays, especially with internet and Tivo around. Books are still the bread of knowledge and set up a "my reading place" routine for them!
After almost 10 years, nothing seems obsolete from this book. Kudos!
 


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