Pendulum: How Past Generations Shape Our Present and Predict Our Future

Front Cover
Vanguard Press, 2012 M10 2 - 288 pages

Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses
to use as a lens to judge what is acceptable.


Are these new values randomly chosen or is there a pattern?

Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind.

There is a pattern and it is 40 years: 2003 was a fulcrum year, as was 1963, its opposite.

Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future,
you would do well to read this book.

 

 

Contents

Introduction
1
How to Read This Book
4
Epiphany
7
We versus Me
15
What Defines a Generation?
27
Duality
35
Alpha Voices and the SixYear Transitionary Window
39
The Limits of Predictability
45
19731983 The Upswing of Me Reaches Its Limit
127
Three Thousand Years of Me A Me Is About Big Dreams
137
19832003 The TwentyYear Downswing from Me
151
20032023 The TwentyYear Upswing into We One More Time
165
20132023 What Happens Next? A Discussion of Experts
179
Uses of the Pendulum
209
Pendulum in the Bible
217
Acknowledgments
222

19231933 First Half of the Upswing into We
49
19331943 The Second Half of the Upswing Reaching the Zenith of We
63
Three Thousand Years of We and the Origin of Western Society
73
19431953 The First Half of the Downswing of We
91
19531963 The Second Half of the Downswing of We
97
19631973 The First Half of the Upswing into Me
113
Notes
223
Index
231
About Roy H Williams
241
About Michael R Drew
243
Praise for Pendulum continued
244
Copyright

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About the author (2012)

Nicknamed “the Wizard of Ads” by an early client, Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-frombehind
victories in the worlds of business, politics, and finance. A lifelong student of humanity, Roy has spent a quartercentury asking, “What makes people do the things they do?” With over forty branch offices in the US, Canada, the UK, Australia, and Guatemala, Wizard of Ads, Inc. serves the advertising and marketing needs of business owners around the globe. Roy’s books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends. His previous books, The Wizard of Ads, Secret Formulas of the Wizard of Ads, Magical Worlds of the Wizard of Ads all reached bestseller status. Roy teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that, since its launch in May of 2000, has attracted a roster of students that includes many of the world’s most forward-thinking and successful CEOs, educators, journalists, inventors, and consultants.

Since the age of nineteen, Michael R. Drew has become a leading book marketer in the publishing industry, propelling nearly 75 books onto national
bestseller lists, including The Wall Street Journal, USA Today and The New York Times, and garnering over 1,000 #1 rankings for books on Amazon.com through his Promote A Book services. Michael heads a marketing agency that strives to build strong and real relationships with his clients and their audiences, increasing sales in a natural manner, and maximizing the depth and longevityof that relationship through its Persona Architecture and Platform Building programs. Michael has presented the Pendulum theory on stage with and for the Dali Lama, Sir Richard Branson, and Steven R. Covey, and privately for the Executive Committee at Franklin Covey. Michael lives in Austin, Texas.
 

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