Sign in
Hidden fields
Advanced Book Search
Books
Books
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
David A. Aaker
- 2016 -
390 pages
No preview available
-
About this book
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
David A. Aaker
,
Alexander L. Biel
- 1993 -
380 pages
No preview available
-
About this book
Brand Equity & Advertising: Advertising's Role in Building Strong Brands ...
1993 -
0 pages
No preview available
-
About this book
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
David A. Aaker
,
Alexander L. Biel
- 1993 -
400 pages
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the ...
Snippet view
-
About this book
Advanced Book Search
My library
Help
Advanced Book Search