The adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of america's top copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success
1 online resource
9781118428795, 111842879X
865012610
Title from resource description page (Recorded Books, viewed November 21, 2013)