App Savvy : Turning Ideas into iPad and iPhone Apps Customers Really Want

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Copyright; Dedication; Contents; Foreword; Preface; Part I: Strategy; Chapter 1: You Have an App Idea ... Now What?; The "New" App Store; Looking at the Numbers; Evaluating Your Idea; The App Store; Quantifying Your App; Know Thyself and Thy Resources; Interviews; Digital Post: Mike Rundle; Mobclix: Krishna Subramanian; Recap; Chapter 2: Finding Your Inner App; Getting Familiar with Apple Devices; Before That ... Think First, Design Later; Breaking Down Devices and Device-Related Features; iOS 4; Approaching App Innovation; Your Heart and Brain; When Being Blue Doesn't Mean You're Sad. Other DifferentiatorsInterviews; Smule: Jeff Smith; Sophiestication Software: Sophia Teutschler; Recap; Chapter 3: From Idea to Concept; Customers Are the Key; Why Customers? Why Now?; Who Are Your Customers?; How to Find Your Customers; What to Discuss with Your Customers; Creating a Concept App; Artistically Challenged; Understanding Wireframes; Reengaging Customers; Interviews; KISSmetrics: Cindy Alvarez; Balsamiq Studios: Peldi Guilizzoni; Recap; Part II: Development; Chapter 4: For Hire: Identifying Help; Your App Team; Skills; Vetting Help; Costs; Finding Resources. Streamlining SolicitationsWhere to Look; Make Your Decision; Interviews; GetAppsDone.com: Davide Di Cillo; AppStoreHQ: Chris DeVore; Recap; Chapter 5: Getting a Working App; The Development Process; Your App's Roadmap; Releases, Features, and Updates; Defining v1.0; Your App's Description; Design and Development; Design; Development; Managing Your App's Progress; Staying Organized; Screens and Prototypes; Interviews; Tapbots: Paul Haddad and Mark Jardine; Agile Web Solutions: Roustem Karimov; Recap; Chapter 6: Making Your App Better Before It Reaches the; Installing Your App; UDID. Registering a Device with the Provisioning PortalMobile Provisioning File; Development App; Going Beta; Cultivating Beta Testers; Quality Assurance and Feedback; Make Testing "Real"; Feedback and Bugs; Going Deeper with Nasty Bugs; Funneling Feedback; Interviews; Hog Bay Software: Jesse Grosjean; Mariner Software: Michael Wray; Recap; Part III: Launch; Chapter 7: Preparing for the App Store Submission; Finishing Development; Analytics; Your App Store App "Binary"; iTunes Connect; Checklist for App Store Submission; App Store Submission; App Store Approval Process; Interviews. TapMetrics: Christopher BrownPoweryBase: Dominik Balogh; Recap; Chapter 8: Building Your Marketing Crescendo; Changing Your Marketing Mindset; The Best New Way to Market ... Doesn't Exist; How to Use This Chapter; Your Marketing Crescendo; Phase 1; Phase 2; Phase 3; Phase 4; Launching Your App (Phase 5); Promo Codes; Launch Checklist; Additional Promotion; Interviews; tap tap tap: Phill Ryu; Grades: Jeremy Olson; TouchArcade: Arnold Kim; Recap; Chapter 9: Measuring Success and; Into the App Store; Monitoring Feedback; Keeping Customers Engaged; Listening and Learning; App Updates